CAST is a unique environment in where you actually get to see what happens behind the scenes of fashion, the moodboard exits the atelier of the designer and enters your own personal space. Or you exit your own personal space and enter the atelier. Put it as you prefer.
You are invited to join the creative process and add your vision to what Alessandra visually suggested so it becomes not only a research of hers but a research of yours, a research of ours.
Alessandra is going to pick the contributes that inspire her the most so that they can be truly part of the actual inspiration that comes right before the production of a collection, wich is not just her collection, it's a collection of mutual inspiration.
CAST Uniqueness: the world's first ever user generated collection, open to contributions
from one and all at cast.uniqueness.com. Click on Alessandra's Diary to find
the designer's daily thoughts and emotions, join her creative research in envisioning
and defining the collection, then add your own input and so participate in an unprecedented
online lab. Up to the final selection, the first step toward a series
of real collaborations, user generated mode.
Watch the video